They rely upon their existing customer base or distribution networks to gain market share if they cannot disrupt a market or its business practices.Įven though new actors periodically come to challenge the tech companies in some of their businesses, rare are the companies that grow beyond a few billion in valuation in a domain where large companies are already operating, as they often get acquired before reaching this size. Spearheaded by the big five in this exacerbated rivalry, the top tech companies have no second-thought in developing products to compete against each other or new rising startups. And the notorious five American big tech companies, Apple, Microsoft, Amazon, Alphabet (Google), and Facebook, are proof of this phenomenon with their unrivaled supremacy over their own respective principal businesses: smartphones, office software, e-commerce, search engines, and social media. This fight for market share is even more fierce as in many tech businesses, the “winner takes all” law proves that the dominant player gets the lion’s share of profits. With high tech products and high-value-added services, actors of the tech industry are engaged in stiff competition to acquire and maintain their share in a number of highly lucrative markets. The largest American technology companies operate in a wide array of industries with products and services that disrupt traditional methods of doing business or create new models that revolutionize entire sectors.
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January 2023
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